Source: Louis Columbus, forbes, 29/7/2015, link: http://tinyurl.com/qhgjbfp
79% of enterprises surveyed have Internet of Things (IoT) initiatives in place today to better understand customers, products, the locations in which they do business with customers, or their supply chains.
45% of enterprises use IoT technologies to monitor production and distribution operations.
40% of Enterprises Are Growing Their Services Businesses With Internet of Things Initiatives.
Manufacturers expect Internet of Things initiatives to drive an average 27.1% revenue increase by 2018.
These and many other insights are from Tata Consulting Services’ TCS Global Trend Study 2015 – Internet of Things: The Complete Reimaginative Force (186 pp., PDF, opt-in) published earlier this week. You can find the methodology of the report here, and on page 173 of the report. A summarized report of survey demographics are provided here and also on pages 176 – 182. The TCS Global Trend study is based on interviews 795 executives from multinational enterprises operating in North America, Europe, Asia-Pacific and Latin America with average revenues of $22B. The TCS research team created four high-level categories of IoT business usage including premises monitoring, product monitoring, customer monitoring and supply chain monitoring.
Key take-aways from the study include the following:
Globally enterprises expect to increase revenues 16.3% between 2015 and 2018 using IoT initiatives, with North American companies projecting an average 18.1% revenue gain. Asia-Pacific companies expect a 17.9% revenue gain in the forecast period and Latin America, 17.8%.
Providing mobile apps to customers (46.5%), production and distribution operations to track product flow to customers (44.9%), digital sensors in products that send data to the company on how products are performing (25.2%) are the three leading uses of IoT technologies today. Digital sensors in distribution and supply chain locations (25.3%) and digital devices that are used for tracking customer usage (13.5%) are the remaining two of the top five ways enterprises are using IoT technologies today.
Travel, transportation and hospitality, industrial manufacturing and banking & financial services are the top three industries when ranked on average IoT spend per company in 2015. Travel, hospitality and transportation also leads IoT spend as a percentage of revenue (0.60%) across all thirteen industries surveyed.
Product monitoring (31.1%), customer monitoring (26.6%), supply chain monitoring (23.2%) and premises monitoring (19%) are the priorities enterprises are assigning to IoT initiatives. Product monitoring is dominated by manufacturers who sell products with prices from $1M to $10M and $10M and above. Customer monitoring includes fitness wearables and the subscription services offered to customers of these devices, providing them with insights into how they are progressing to health and fitness goals.
By 2020, IoT initiatives are projected to increase the services business (40.3%), drive greater revenue with product usage data (28.7%), and bypass entities in the distribution channel (22.8%).
Source: Louis Columbus, forbes, 29/7/2015, link: http://tinyurl.com/qhgjbfp
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